Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach
Sponsored search has emerged as a prominent form of advertising on the internet and acts
as a major source of revenue for various search engines. In this, the attention of the user is …
as a major source of revenue for various search engines. In this, the attention of the user is …
Publisher Side Profit Optimization Using Adaptive Keyword Weighted Sponsored Search Technique
One of the most prominent fields of online advertising is Sponsored search and for various
search engines, it acts as one of the main sources of revenue. This paper focuses on …
search engines, it acts as one of the main sources of revenue. This paper focuses on …
Online marketing (some discrete points of discussion)
S Gupta - International Journal of Marketing and Technology, 2014 - indianjournals.com
Internet marketing is the process of selling products and business services to the consumers
and promoting through online advertising. The main fact of internet marketing is making …
and promoting through online advertising. The main fact of internet marketing is making …