This study empirically builds a conceptual model that describes the effects of brand
attachment, selfimage congruence, and brand experience on purchase intention. The focus …

Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui
pengaruh relationship quality, brand experience dan desain produk terhadap keputusan …

The purpose of this study is to investigate the relationship among the components of brand
equity and to examine the effects of these components on the overall customer-based brand …

Purpose: This research is a quantitative study aimed at determining the influence of brand
experience and brand image on brand equity through brand loyalty in the distribution in …

The complicated interrelationship between advertising and visual culture is the subject of
this research paper. It demonstrates the significant influence of visual culture on advertising …

Purpose of the study: This study investigates the effect of brand experience and attachment
on customer repurchase intentions. The study also explores whether brand experience and …

This study uses a descriptive quantitative approach with data collection through
questionnaires and interviews from 400 respondents. Data analysis was carried out with a …

Dengan perkembangan fashion muslim di Indonesia yang hingga saat ini sangat berbeda
dengan beberapa tahun yang lalu, store brand experience kini memiliki peran yang …

This research aims to analyze and identify the influence of brand hate on negative word of
mouth, continued intentions to use, and brand equity among McDonald's customers in …

The research aims to present the role of the media brand associations on media content
consumption by Generation Z. Technological convergence and content distribution and …