Bundling is the practice of selling two or more products together, often at a discounted price.
In this article, we extend the concept of bundling to a wide variety of choice settings. We …

The current study investigates promotional techniques to improve the sales of prepaid
service. Drawing on mental accounting theory, this research examines the impacts of two …

Firms in the cloud-computing era are facing the critical issue of integrating on-premises
software and cloud-based software services. To date, the software industry has designed …

Generating more than $2 trillion worldwide, entertainment encompasses numerous
industries, such as the motion picture, publishing, music, sports, broadcasting, gaming …

We investigate a seller's equilibrium pricing strategies under two classic advance selling
pricing schemes. Under the dynamic pricing scheme, the seller sequentially decides his …

We consider add‐on pricing in a distribution channel where a retailer sells a base good and
an add‐on, supplied by two manufacturers, respectively, to consumers. The retailer decides …

Since the commercialization of 5G, the government has actively encouraged 5G industry
chain enterprises to accelerate the progress of 5G. Bundling is a popular means to expand …

Despite the emergence of a presale mechanism that reduces manufacturing and ordering
risks for retailers, optimizing the real-time pricing strategy in this mechanism and unknown …

This comment on'Economic theories and their Dueling interpretations' questions the
descriptive adequacy of the 'sociology of economics' proposed by Gilboa, Postlewaite …

The development of the Internet has dramatically changed firms' business models.
Companies can now use both virtual and physical channels to enhance their …