Recent interest in design through the artificial intelligence (AI) lens is rapidly increasing.
Designers, as a special user group interacting with AI, have received more attention in the …

Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and
practitioners can leverage user data from online analytics and digital media platforms to …

We propose a novel approach for isolating customer segments using online customer data
for products that are distributed via online social media platforms. We use non-negative …

We consider the problem of detecting a large number of different object classes in cluttered
scenes. Traditional approaches require applying a battery of different classifiers to the …

We develop a methodology to automate creating imaginary people, referred to as personas,
by processing complex behavioral and demographic data of social media audiences. From …

Data-driven persona development unifies methodologies for creating robust personas from
the behaviors and demographics of user segments. Data-driven personas have gained …

Background Personas are a canonical user-centered design method increasingly used in
health informatics research. Personas—empirically-derived user archetypes—can be used …

In this research, we conceptually examine the use of personas in an age of large-scale
online analytics data. Based on the criticism and benefits outlined in prior work and by …

Human participants play a central role in the development of modern artificial intelligence
(AI) technology, in psychological science, and in user research. Recent advances in …

Data scientists and other analytic professionals often use interactive visualization in the
dissemination phase at the end of a workflow during which findings are communicated to a …