The purpose of this paper is to analyze how a nation branding campaign can influence the
image of a country and to highlight its positive or negative impact on industries such as …

This paper provides an examination of tourism in the New Member States of the European
Union from the date of accession until the last year for which data is available (2014) …

In recent years, more precisely from 1989 on, which was considered by a lot of experts the
beginning of the second stage of globalization, nation branding campaigns have started to …

How a country is perceived by foreign investors is becoming increasingly significant to the
ability of individual countries to attract foreign direct investment into their economies. In …

The following thesis want to explore the concept of national identity in relation to the nation
brand in Romania. The main focus will be placed on the national brand'Explore the …

The European identity has to be constructed in the long line of social identities: group, local,
ethnic, regional, national, supra-national. Consolidating a kind of European citizenship can …