This succinct and jargon-free introduction to effect sizes gives students and researchers the
tools they need to interpret the practical significance of their results. Using a class-tested …

Buku ini menyajikan manajemen pemasaran bank yang berbasis riset dalam konteks
Indonesia dan mengacu pada standar materi ujian sertifikasi general banking. Adanya buku …

There is considerable concern in the United Kingdom regarding the growing power of
supermarkets, a concern that culminated recently in a UK Competition Commission enquiry …

Purpose–The purpose of this paper is to investigate the impact of market orientation (MO)
and entrepreneurial orientation (EO) on business performance among small retailers. In …

Since 1990, market orientation (MO) has received considerable attention in the marketing
literature. Little research so far provides preliminary and useful information to facilitate good …

While it is generally agreed that a customer and entrepreneurial orientation enhance
company performance in large multi-national organizations, relatively little is known about …

The aim is to examine whether growing, stable, and declining small and medium‐sized
enterprises (SMEs) differ from one another in terms of market orientation and brand …

This study examined the relationship between firm resources, strategic orientation, and
performance in small retail firms. Surveys were mailed to small retailers throughout …

This paper aims to build a structured literature review of the field of market orientation and its
impact on tourism small and medium-sized enterprises (SMEs) performance in developing …

Many researchers have explored the relationship between market orientation and firm
performance in manufacturing and services industries but such studies in agro-food SMEs …