Conceptual and empirical progress have failed to keep up with growing industry interest in
leadership, green innovation, and green creativity in the service industries. The purpose of …

Purpose “The purpose of this paper is to review the literature on service innovation during
the past two decades and provide an analysis of sources of publication, citations and …

Firms in the field of hospitality and tourism (H&T) have focused on the green innovation (GI)
concept to handle environmental problems to generate revenue strategies and build brand …

Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …

We develop and test a moderated mediation model in which CEO servant leadership is
anticipated to be a positive for the adoption of service differentiation as a strategic choice …

This paper utilizes insights from the knowledge-based view and ambidexterity literature to
examine the effects of knowledge integration (KI) on innovation via contextual ambidexterity …

This study aims to bring a renewed focus on Value Co-Creation (VCC) between an
organisation (service provider) and its customers in the business-to-business (B2B) context …

Despite important strides made in the business model literature, substantially less is known
regarding its constituent sub-concept of business model innovation (BMI). In particular, the …

Despite extensive research focus on the role of resource integration and combination in
service innovation, the influence of decision-making logic has not been scrutinized. This …

Purpose The marketing information system (MkIS) in the data-rich business environment
receives all the attention these days, but as essential and perhaps even more essential is …