The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Grounded on service-dominant logic (SD logic), a vital issue for marketers is to understand
how the multiple approaches encouraging consumer participation (CP), as manifested by …
how the multiple approaches encouraging consumer participation (CP), as manifested by …
Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation
In response to the increasing ubiquity of social media platforms, improved consumer choice,
and technological progress, the importance of consumer-generated content (CGC) …
and technological progress, the importance of consumer-generated content (CGC) …
Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective
Purpose The purpose of this study is to investigate the potential determinants of sustainable
consumption behavior. This study describes lifestyle of health and sustainability (LOHAS) …
consumption behavior. This study describes lifestyle of health and sustainability (LOHAS) …
The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms
Consumers' participation on sharing economy platforms is crucial for the success of the
products, services, and companies on those platforms. The participation of consumers …
products, services, and companies on those platforms. The participation of consumers …
A Systematic Literature Review on IT-enabled value Co-creation: Toward an integrative framework
Abstract Information technology-enabled value co-creation (IT-enabled VCC) has become a
central research area. However, a clear understanding of its theoretical foundations and …
central research area. However, a clear understanding of its theoretical foundations and …
Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
S Kamboj - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to investigate how various gratifications obtained in the
social media context affect customer participation, and its sequential effect on brand trust …
social media context affect customer participation, and its sequential effect on brand trust …
Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective
Purpose Tourists regularly make use of their smartphones while staying at tourist
destinations. Several studies have studied the outcomes of smartphone use at travel …
destinations. Several studies have studied the outcomes of smartphone use at travel …
When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities
L Liu, R Liu, M Lee, J Chen - Internet Research, 2019 - emerald.com
Purpose The purpose of this paper is twofold: first, to explain whether consumer
engagement in social media brand communities (SMBCs) motivates consumer brand …
engagement in social media brand communities (SMBCs) motivates consumer brand …
The outcome of online social interactions on Facebook pages: A study of user engagement behavior
H Khobzi, RYK Lau, TCH Cheung - Internet Research, 2019 - emerald.com
Purpose The purpose of this paper is to investigate the impact of different ways of message
framing on users' engagement behavior regarding the brand posts on Facebook and to …
framing on users' engagement behavior regarding the brand posts on Facebook and to …
Social media marketing system: conceptualization, scale development and validation
C Varela-Neira, YK Dwivedi… - Internet …, 2023 - emerald.com
Purpose Understanding what organizational factors enable a successful social media
presence is a relevant issue for academics and practicing managers. The purpose of this …
presence is a relevant issue for academics and practicing managers. The purpose of this …