Event marketing has been one of the popular corporate marketing strategies for decades.
The method is experiential and aims to transform not only attendees' perceptions but also …

Due to the amount of money invested, sponsorships have become one of the most important
marketing tools. It is essential to know the effectiveness of the invested money. This work …

Purpose The purpose of this paper is to examine the influence of congruence (perceived
and effective) and the level of visual attention towards sponsors on recall and purchase …

The quality of service offered by sports entities has become a good predictor of user
satisfaction and also future intentions. To know the future intentions of customers of any …

Event sponsorship is considered as one major marketing strategy. Companies investing in
sponsorship are growing rapidly. However, research on sponsorship has not been done in …

The importance of sponsorship as a marketing communications tool is well recognized in the
event literature. Despite the growth in event sponsorship investments and the increasing …

The event sector is synonymous with project-based work, which has no work rhythm,
requiring event workers to choose higher endurance than those who work in offices. This …

Globalisasi berdampak besar pada dunia, khususnya dalam teknologi. Contohnya,
fenomena Korean Wave telah mendorong perusahaan untuk memanfaatkannya melalui …

Purpose Since effective and successful branding increases the popularity and loyalty of the
festival, and its economic success factors like positive media coverage and sponsors' …

Should we talk of European jazz or jazz in Europe? What kinds of networks link those who
make it happen'on the ground'? What challenges do they have to face? Jazz is a part of the …