The field of food science and technology is and always has been highly interdisciplinary and
an important driver of our society. Today, and against the background of massive …

Purpose With multiple theoretical traditions, diverse topical landscape and rapid regulatory
advancements galvanising the ongoing discourse, the emergent marketing scholarship on …

Plant-based meat analogues have been increasingly used by consumers as a replacement
for traditional meat to supplement their daily nutritional intake. With the perspective that …

Drawing substantially on epistemologies developed in the context of vulnerable populations
and responding to calls for greater epistemic justice in marketing research, an intersectional …

Policy makers around the world are facing serious challenges in controlling citizens' obesity
and healthiness, hence, they devote increased attention to the development of tools that …

This paper explores the disjuncture between consumers' expressed preferences for
ecologically benign packaging and their subsequent purchase decisions. We investigate …

This study addresses the effect of smart intelligent packaging on consumers' perceptions
and aims to explore new market opportunities for smart intelligent packaging. Based on a …

Purpose Consumer food behavior has received considerable attention from marketers,
researchers and regulators. With the rising obesity epidemic worldwide, the existing …

In the context of emerging sustainability challenges, demarketing has continued to draw the
attention of academicians and practitioners globally over the past few years. It is interesting …

In response to the rising global demand for healthier and more sustainable food resources,
novel and unconventional food and beverages are being developed and incorporated into …