The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

A meta-analysis assessed the behavioral impact of and psychological processes associated
with presenting words connected to an action or a goal representation. The average and …

The amount of digital text available for analysis by consumer researchers has risen
dramatically. Consumer discussions on the internet, product reviews, and digital archives of …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …

Consumer engagement has been widely discussed in both the academic and practitioner
literature, but there is no consensus about its meaning, what phenomena constitute …

This paper follows the review of empirical evidence on the existence of hypothetical bias
(HB) in choice experiments (CEs) presented in Part I of this study. It observes how the …

Building on a textbook description of associative memory, we present a model of choice in
which a choice option cues recall of similar past experiences. Memory shapes valuation and …

In this article we argue that self-deception evolved to facilitate interpersonal deception by
allowing people to avoid the cues to conscious deception that might reveal deceptive intent …

No behavior sits in a vacuum, and one behavior can greatly affect what happens next. We
propose a conceptual frame within which a broad range of behavioral spillovers can be …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …