The current study intends to identify the behavioural antecedents of investors' attitude and
investment intention toward mutual funds using a robust SEM‐ANN approach. It focuses on …

Internet of Things (IOT) involves devices that can interact with one another by connecting to
the internet and sending information, ultimately improving human lives. This research is one …

People incorporate and use the internet in their lives in line with the development of
technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) …

Purpose Opinion leaders are increasingly important as a source of information, with
consumers judging them to be more credible than other media and more influential than …

Risky financial asset holding is arguably a desirable financial behaviour that contributes to
consumer financial well‐being. However, studies about associations between consumer …

In this study, our focus was to explore the effect of customer service delivery on the corporate
efficiency of deposit Page 1 African Journal of Accounting and Financial Research ISSN …

Understanding the social influence of user‐generated content (UGC) to create social brand
engagement (SBE) through social media has become a topic of major interest for both …

The growing number of ageing consumers and their increasingly active engagement in
social media platforms present a great opportunity for digital marketing to the grey market …

With the emergence of social media, the trends of selfies have become common across
various social networking platforms as a distinctive way of self‐presentation. It has aroused …

The exponential rise of Information and Communication Technology in recent years has
brought e-payment systems to the forefront of businesses. Hence, several e-payment …