Virtual reality in marketing: a framework, review, and research agenda

M Alcañiz, E Bigné, J Guixeres - Frontiers in psychology, 2019 - frontiersin.org
Marketing scholars and practitioners are showing increasing interest in Extended Reality
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …

Measuring presence in virtual environments: A survey

V Souza, A Maciel, L Nedel, R Kopper - ACM Computing Surveys (CSUR …, 2021 - dl.acm.org
The effectiveness of a virtual reality experience is strongly affected by the sense of presence
of the users involved. This article reviews the different definitions of presence and the main …

Being there again–Presence in real and virtual environments and its relation to usability and user experience using a mobile navigation task

J Brade, M Lorenz, M Busch, N Hammer… - International Journal of …, 2017 - Elsevier
The possibility of using virtual environments instead of real field or laboratory environments
is a promising research field. However, before virtual environments are able to replace the …

Age and gender effects on presence, user experience and usability in virtual environments–first insights

M Lorenz, J Brade, P Klimant, CE Heyde, N Hammer - PloS one, 2023 - journals.plos.org
Virtual Reality (VR) is applied in various areas were a high User Experience is essential.
The sense of Presence while being in VR and its relation to User Experience therefore form …

Virtual skills training: the role of presence and agency

J Piccione, J Collett, A De Foe - Heliyon, 2019 - cell.com
Virtual reality (VR) simulations provide increased feelings of presence and agency that
could allow increased skill improvement during VR training. Direct relationships between …

Evaluation of indoor guidance systems using eye tracking in an immersive virtual environment

H Schrom-Feiertag, V Settgast… - Spatial Cognition & …, 2017 - Taylor & Francis
In this article, we present a novel method for evaluating guidance systems using an
immersive virtual environment in combination with a mobile eye tracking system. Accurate …

An Optical‐Fog assisted EEG‐based virtual reality framework for enhancing E‐learning through educational games

SK Sood, KD Singh - Computer Applications in Engineering …, 2018 - Wiley Online Library
Virtual reality (VR) combined with cloud computing has become the pioneer to provide e‐
learning for making education accessible across the globe. To enhance e‐learning …

Obstacle avoidance method in real space for virtual reality immersion

K Kanamori, N Sakata, T Tominaga… - … on Mixed and …, 2018 - ieeexplore.ieee.org
Typical Head-Mounted Displays (HMDs) that provide a highly immersive Virtual Reality (VR)
experience make any interaction between a user and real space difficult by occluding the …

Immersive Technology for Human‐Centric Cyberphysical Systems in Complex Manufacturing Processes: A Comprehensive Overview of the Global Patent Profile …

UH Govindarajan, AJC Trappey, CV Trappey - Complexity, 2018 - Wiley Online Library
Immersive technology for human‐centric cyberphysical systems includes broad concepts
that enable users in the physical world to connect with the cyberworld with a sense of …

Applying virtual reality for learning woodworking in the vocational training of batch wood furniture production

IJ Lee - Interactive Learning Environments, 2023 - Taylor & Francis
Taiwan's vocational wood-furniture schools still focus only on the traditional manual training
strategy, and so students' knowledge of the furniture-manufacturing process is fragmented …