E-commerce is deemed as the sale and purchase of goods and services through the internet
in exchange for money and data transfer to complete the transactions. E-commerce is at the …

As the book publishing market changes from offline to online, readers tend to purchase
books while paying more attention to book covers and metadata rather than the actual book …

The COVID-19 pandemic that occurred throughout 2020 has an impact on economic sector.
Consumers tend to use online channels to reduce face-to-face contact with marketers or …

As online reviews play a decisive role in consumers' purchase decisions, e-commerce
platforms are using review systems strategically to obtain a competitive advantage …

Using frameworks from the literature on emotion, cognitive processing and gender
stereotypes, we extend existing research on online product review helpfulness by …

The importance of consumers' perceptions and adoption behavior has been recognized in
the development of functional food innovation, but the issues have not been widely explored …

Este artículo tiene como propósito publicar los resultados de un análisis bibliométrico sobre
el marketing digital y su relación con el comercio electrónico, sus principales tendencias, su …

Online reviews normally come from two distinct sources: first-party reviews are reviews
published (by consumers) on a firm's own platform, and third-party reviews are ratings and …

With the revitalization of the online grocery trading market, many consumers are using
mobile applications to purchase groceries. Although past studies were conducted on online …

While the proliferation of online channel has promoted consumerś active participation in the
value-creation process, affecting the way consumers transact and interact with brands, this …