Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value
N Bahmani, A Yazdanparast - International Journal of Bank Marketing, 2024 - emerald.com
Purpose With the goal of helping consumers bounce back from the financial challenges they
faced as a result of the COVID-19 pandemic, many firms developed and announced …
faced as a result of the COVID-19 pandemic, many firms developed and announced …
A study on consumer value and corporate social responsibility distribution activities
JM Lee - Journal of Distribution science, 2019 - koreascience.kr
Purpose-Today's companies concentrate intensively on building consumer value and
corporate reputation for continuing growth and advancement in an ever-changing global …
corporate reputation for continuing growth and advancement in an ever-changing global …
A study of corporate CSR effects on corporate crisis management
JM LEE, Z QUAN - The Journal of Economics, Marketing and …, 2020 - koreascience.kr
Purpose: In modern corporate management, the establishment of a crisis management
system that minimizes damage through measures used to respond to corporate crises is no …
system that minimizes damage through measures used to respond to corporate crises is no …