Digitally Protecting and Disseminating the Intangible Cultural Heritage in Information Technology Era

J Liu - Mobile Information Systems, 2022 - Wiley Online Library
This paper studies the digital protection and dissemination of digital information based on
intangible cultural heritage. The “digital era” is an important milestone, and there is no …

Effectiveness of Digital Marketing Activities: A Review of Key Challenges, Benefits and Opportunities

RF Alkhalfan, M Al Mubarak - … ; Towards an Increased Efficiency: Volume 2, 2025 - Springer
By embracing digital marketing, B2B companies can drive their business growth
significantly, increase customer reach, effectively engage with the clients, and gain a …

Efektivitas Digital Marketing di Era New Normal pada UMKM di Tanjungpinang

DS Haryani, SL Ratnasari… - SEIKO: Journal of …, 2021 - journal.stieamkop.ac.id
Covid-19, yang biasa disebut sebagai Coronavirus, telah menjadi pandemi karena
ditularkan dengan sangat cepat di seluruh dunia. Situasi pandemi ini menyebabkan orang …

The Relationship between Green Advertising Receptivity and Consumer Intention to Purchase Eco-labeled Product: Role of Trust as a Mediator

Z Nauman, S Shahid, L Jawad… - Journal of Excellence in …, 2024 - journals.smarcons.com
In the contemporary landscape, consumers are increasingly alarmed about the potential
environmental repercussions of their consumption patterns, fostering a growing inclination …

[PDF][PDF] Коммуникативная стратегия социальной рекламы: медиапредпочтения студенческой молодежи

МГ Семенова - 2024 - dspace.bsuedu.ru
Цель работы-изучение действенных коммуникативных стратегий и креативных
решений в социальной рекламе, направленной на студенческую молодежь, в условиях …

[PDF][PDF] SOCIAL ADVERTISING: A REVIEW

GK Deshmukh, AK Srivastava - 2021 - researchgate.net
The concept of advertising has changed to a great extent. Earlier advertisements were used
only for few specific reasons like providing information about products, to increase sales but …