Adopting relationship trust and influence strategy to enhance green customer integration: a social exchange theory perspective

C Zhou, W Xia, T Feng - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose This study aims to explore how relationship trust and different types of influence
strategy (ie, non-coercive and coercive influence strategy) impact green customer …

Pengaruh Label Halal, Variasi Produk, Kualitas Produk dan Harga Kompetitif Terhadap Minat Beli

I Sopingi, P Haryanti, RP Santoso - Jurnal Ilmiah Edunomika, 2023 - jurnal.stie-aas.ac.id
This study aims to analyze the effect of halal labels, product variety, product quality, and
competitive prices on consumer buying interest. In the era of globalization where consumer …

[PDF][PDF] Journal of Analytical Research

V Hansen, T Larsen, A Knudsen - Journal of Analytical Research Vol, 2023 - rsya.org
Theoretical stagnation poses an imminent threat to every scientific discipline. As a result,
current research topics are consistently investigated and assessed using a battery of tests …

The Adoption of Manufacturer's Self-Livestream Channel in a Market with Deceptive Low-Quality Products

Y Yao, Y Duan, Y Feng - papers.ssrn.com
Recent instances of deceptive low-quality products worsened by the growth of online
commerce have spurred numerous high-quality manufacturers to reconsider their …