Digitalization in the health care sector has led to growth of communication channels and customer touchpoints within these channels. In this context, omnichannel integration quality …
This study synthesises current understanding and developments in omnichannel marketing, provides a comprehensive and structured review of this domain, and suggests future …
C Lehrer, M Trenz - Electronic Markets, 2022 - Springer
The widespread diffusion of digital technologies along with evolving consumer behaviors and requirements have fostered the emergence of omnichannel businesses, ie, firms that …
J Wang, B Zheng, H Liu - Industrial Management & Data Systems, 2021 - emerald.com
Purpose Omnichannel retail are catching increasing attention from multiple research area, due to its widespread and essential application in retailing industry. The principal object of …
Y Li, R Tan, X Gong - Information Technology & People, 2023 - emerald.com
Purpose This study aims to investigate the psychological mediating mechanisms through which omnichannel integration affects customer word-of-mouth (WOM) behaviors in …
The proliferation of omnichannel practices and emerging technologies opens up new opportunities for companies to collect voluminous data across multiple channels. This study …
As information technology continues to provide a platform for any business willing to engage in diverse channels, it has ushered in a continuous evolution of ways to attract and maintain …
X Li, WD Dahana, T Li, J Yuan - Journal of Retailing and Consumer …, 2021 - Elsevier
This study addresses how behavioral changes following a new channel's adoption persist over time, and how their patterns vary among customers. We verify the roles of individual …
Y Li, X Gong - IEEE Transactions on Engineering Management, 2022 - ieeexplore.ieee.org
Omnichannel retailers are under intense pressure to harness synergetic management of retail technologies and channels in order to promote customer engagement in the …