The omnichannel continuum: Integrating online and offline channels along the customer journey

SA Neslin - Journal of retailing, 2022 - Elsevier
This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

Interlinking organisational resources, AI adoption and omnichannel integration quality in Ghana's healthcare supply chain

A Abadie, M Roux, S Chowdhury, P Dey - Journal of Business Research, 2023 - Elsevier
Digitalization in the health care sector has led to growth of communication channels and
customer touchpoints within these channels. In this context, omnichannel integration quality …

Omnichannel marketing: Structured review, synthesis, and future directions

A Nguyen, R McClelland, N Hoang Thuan… - … International Review of …, 2022 - Taylor & Francis
This study synthesises current understanding and developments in omnichannel marketing,
provides a comprehensive and structured review of this domain, and suggests future …

Omnichannel business

C Lehrer, M Trenz - Electronic Markets, 2022 - Springer
The widespread diffusion of digital technologies along with evolving consumer behaviors
and requirements have fostered the emergence of omnichannel businesses, ie, firms that …

Satisfying consumers all around: a multidisciplinary view of omnichannel retail

J Wang, B Zheng, H Liu - Industrial Management & Data Systems, 2021 - emerald.com
Purpose Omnichannel retail are catching increasing attention from multiple research area,
due to its widespread and essential application in retailing industry. The principal object of …

How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness

Y Li, R Tan, X Gong - Information Technology & People, 2023 - emerald.com
Purpose This study aims to investigate the psychological mediating mechanisms through
which omnichannel integration affects customer word-of-mouth (WOM) behaviors in …

Predicting stages in omnichannel path to purchase: A deep learning model

C Sun, P Adamopoulos, A Ghose… - Information Systems …, 2022 - pubsonline.informs.org
The proliferation of omnichannel practices and emerging technologies opens up new
opportunities for companies to collect voluminous data across multiple channels. This study …

The unobserved heterogeneneous influence of gamification and novelty-seeking traits on consumers' repurchase intention in the omnichannel retailing

C Kim, FJ Costello, KC Lee - Frontiers in psychology, 2020 - frontiersin.org
As information technology continues to provide a platform for any business willing to engage
in diverse channels, it has ushered in a continuous evolution of ways to attract and maintain …

Behavioral changes of multichannel customers: their persistence and influencing factors

X Li, WD Dahana, T Li, J Yuan - Journal of Retailing and Consumer …, 2021 - Elsevier
This study addresses how behavioral changes following a new channel's adoption persist
over time, and how their patterns vary among customers. We verify the roles of individual …

What drives customer engagement in omnichannel retailing? The role of omnichannel integration, perceived fluency, and perceived flow

Y Li, X Gong - IEEE Transactions on Engineering Management, 2022 - ieeexplore.ieee.org
Omnichannel retailers are under intense pressure to harness synergetic management of
retail technologies and channels in order to promote customer engagement in the …