Research trends in market intelligence: A review through a data-driven quantitative approach
MW Soykoth, W Sim, S Frederick - Journal of Marketing Analytics, 2024 - Springer
The exponential growth of data-driven decision-making in modern business stimulates the
gravity of market intelligence (MI) in both industry and academia. Consequently, the field of …
gravity of market intelligence (MI) in both industry and academia. Consequently, the field of …
Creating Sustainable Innovation Performance: A Systematic Review and Bibliometric Analysis
In response to the growing interest in innovation performance within dynamic business
landscapes, this study aims to fill the gap in comprehensive review studies by examining the …
landscapes, this study aims to fill the gap in comprehensive review studies by examining the …
The Role of Small and Medium Enterprises in Driving Sustainable Tourism Development in Nigeria: A Case Study of Lagos State
A Akinmusuyi, I Nnonyelu - 2024 - lup.lub.lu.se
The global tourism industry faces significant sustainability challenges, with environmental
degradation and social inequities threatening its long-term viability. This is particularly …
degradation and social inequities threatening its long-term viability. This is particularly …