Based on service-based value propositions, product-service systems (PSS) are commonly
understood as a means to realize circular economy. However, the design of value …

The integration of products and services into a bundled product/service offering by
manufacturing organisations is seen as a global trend in today's competitive business …

The traditional ways of doing business have changed dramatically with the emergence of
new digital technologies. Firms can stay competitive using the benefits of digital …

Understanding required skills for supply chain professionals, especially in the context of
Industry 5.0, is evolving rapidly. The ability to attract, develop and retain supply chain …

Convergence of internet and mobile technologies has fueled growth in service innovations
in the telecommunication sector. Digitization has transformed telecommunication value …

Purpose The purpose of this paper is to explore the drug knowledge transfer process in
pharmaceutical marketing and to investigate how drug knowledge transfer facilitates to …

Novel marketing theories that focus on service dominant approaches require to deeply
consider customer specifications and needs within using products and services by …

Seit einiger Zeit ist im Verarbeitenden Gewerbe eine Neuausrichtung des
Dienstleistungsgeschäftes zu beobachten. Dabei verändern sich nicht nur …

Today, manufacturers are adapting and trying to practice the servitization which is the
transition process of adding service concepts and activities into product-based business …

This chapter presents three recognized business cases as examples of practicing successful
servitization viz. Japanese monitor maker: Company 'A'; HDRIVE and Hitachi Capital; and …