Managing the new product development (NPD) is a challenging mission, and most
researches would argue that design is fundamentally linked to intentional action and it …

As technology innovation rapidly changes service experiences, service designers need to
leverage technology and orchestrate complex service systems to create innovative services …

The importance of customer experiences in developing strong brands is broadly
acknowledged in the Branding literature. Yet, the divide between the functions managing the …

Highlights•SD logic, Service Design and PSS are positioned and integrated in a new
integrative PSS approach.•PSS and Service Design models are evolved to better support …

In recent years, the “Internet of Things” with so called “smart products” has obtained
increasing popularity in both practice and research. By building on the capabilities of smart …

Highlights•Service Design (SD) in different designer–client relationships is explored.•The
typology of designer–client relationships in SD is identified.•Close designer–client …

Service design is a practice-based discipline developed as a co-creative and human-
centred view of service-dominant logic (SD logic). In the literature, operationalisation of SD …

In order to tackle today's grand challenges in society and reach sustainable development
goals, innovation needs to take a comprehensive look at value creation and human well …

The literature has proposed ways to modularize information-technology-enabled services
(ITeS) with limited success. We argue that applying design principles (DPs) can address this …

Kingdom, and Germany (Buchanan, 1992; Erlhoff, Mager, and Manzini, 1997; Hollins and
Hollins, 1991; Manzini, 1993) started to describe it as a new design agenda. Around 2000 …