This study investigates consumers' usage of online recommendation sources and their
influence on online product choices. A 3 (websites)× 4 (recommendation sources)× 2 …

In this review, we examine the impact of two key factors of consumer empowerment–choice
freedom and expansion of information--on the choice difficulty consumers experience in …

Recommender systems are an important part of the information and e-commerce ecosystem.
They represent a powerful method for enabling users to filter through large information and …

Abstract Recommender Systems (RSs) are software tools and techniques providing
suggestions for items to be of use to a user. In this introductory chapter we briefly discuss …

Privacy has been an enduring concern associated with commercial information technology
(IT) applications, in particular regarding the issue of personalization. IT-enabled …

Recommendation agents (RAs) are software agents that elicit the interests or preferences of
individual consumers for products, either explicitly or implicitly, and make recommendations …

This research examines the influence of recommendations on consumer decision making
during online shopping experiences. Evidence from two empirical studies suggests that …

Several online firms, including Yahoo!, Amazon. com, and Movie Critic, recommend
documents and products to consumers. Typically, the recommendations are based on …

Marketers have been challenged by proponents of individual (one-to-one) marketing to shift
from focusing on market segments to making individually customized offers. Building on …

Previous research has shown that people are influenced by others when making decisions.
This work presents three studies examining herding in product choices on the Internet. The …