Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations
Purpose The purpose of this study is to explore the behavioral intention of the employees to
adopt artificial intelligence (AI) integrated customer relationship management (CRM) system …
adopt artificial intelligence (AI) integrated customer relationship management (CRM) system …
Sustainable supply chain practices and blockchain technology in garment industry: An empirical study on sustainability aspect
Purpose The desire of international retail brands to implement sustainable supply chain
practices in the fashion value chain and improve suppliers' sustainability efforts; this …
practices in the fashion value chain and improve suppliers' sustainability efforts; this …
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption
Most micro-business managers in Nigeria do not see the adoption of digital marketing
technology (DMT) as vital for business. Many consider it as a precondition to support …
technology (DMT) as vital for business. Many consider it as a precondition to support …
Empirical research on the impact of customer integration and information sharing on supply chain performance in community-based homestays in China
This study aimed to investigate the relationship between customer integration, information
sharing and supply chain performance in China's community-based homestays. A valid …
sharing and supply chain performance in China's community-based homestays. A valid …
[HTML][HTML] Digital transformation of enterprises to enhance sustainability: how does the reputation of digital applications influence the attributes of E-commerce
Driven by the increase in mobile applications, this study tests a conceptual model which
links antecedents of Food delivery applications (FDApps) and their effect on electronic trust …
links antecedents of Food delivery applications (FDApps) and their effect on electronic trust …
Determinants of health information acceptance to COVID-19 avoidance: the lens of information acceptance model and elaboration likelihood model
XC Le - The Bottom Line, 2023 - emerald.com
Purpose This study aims to analyze the motivations underlying information usefulness,
attitude and acceptance of health information related to coronavirus disease 2019 (COVID …
attitude and acceptance of health information related to coronavirus disease 2019 (COVID …
Customer-Dominant Logic zur Gestaltung von Smart Services–Philosophie, Konzept und Umsetzung
M Bruhn, K Hadwich, M Saleschus - Smart Services: Band 1: Konzepte …, 2022 - Springer
Zusammenfassung Der Erfolg von Smart Services hängt entscheidend von der
Berücksichtigung der Kundenperspektive ab. Die jüngst in der Marketingwissenschaft …
Berücksichtigung der Kundenperspektive ab. Die jüngst in der Marketingwissenschaft …
Adoption of digital innovation—Formulating adopter categories and levels of adoption in a digital sphere in an emerging economy
Digital innovations are happening all over the globe with the advent of technology. The
digital platforms are not only introducing the traditional services online but are also …
digital platforms are not only introducing the traditional services online but are also …
Propagation of information-sharing in social media: the perspective of intrinsic and extrinsic cues
XC Le - VINE Journal of Information and Knowledge …, 2024 - emerald.com
Purpose Social media has progressively upgraded an interactive domain via online
sociability and information-sharing. This study aims to formulate an information-sharing …
sociability and information-sharing. This study aims to formulate an information-sharing …
Developing a deeper understanding of actionable customer feedback: A systematic literature review
This paper aims to enhance the understanding of the influencing factors and consequences
of feedback, with a particular focus on brand outputs and co-creation, and to identify future …
of feedback, with a particular focus on brand outputs and co-creation, and to identify future …