The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …

Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

Growing awareness of the fashion industry's negative impact on people and the
environment has led to considerable growth of the sustainable fashion market. At the same …

Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

Sustainability strategy at companies has become a key business and management aspect
for the development and success of an enterprise. The communication of strategies and …

Masalah utama dalam komunikasi pemasaran adalah saluran komunikasi yang dapat
digunakan dalam program pemasaran. Tujuan penelitian ini adalah untuk menjawab …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

Purpose The purpose of this study is to apply and extend the predictors within the theory of
planned behaviour (TPB) to understand consumers' behaviour toward recycling end-of-life …