Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Web 2.0 technologies and social media gave a rise to social commerce as a new
phenomenon in the business world. Recently, social commerce gained a major attention …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …

Numerous businesses have employed chatbots with a human-like speaking ability to assist
customers with online shopping and customer service; however, it is uncertain whether or …

In this paper, we introduce live streaming commerce–e-commerce integrated with real-time
social interaction via live streams. Using a uses and gratifications framework, we identified …

Purpose Social media is still influencing consumers and is extending social commerce (S-
Commerce) use. Different social media activities can influence the users' trust and e …

The influence of eWoM use for s-commerce in the context of Arab region remains
unexplored. To bridge this gap, this study develops a model for eWoM use for s-commerce …

Purpose The recent advancements in smartphone technology and social media platforms
have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China …