Omnipresent online social media nowadays has a constantly growing influence on
business, politics, and society. Understanding these newer mechanisms of information …

The expansion of the Internet over the last decade and the proliferation of online social
communities, such as Facebook, Google+, and Twitter, as well as multimedia sharing sites …

As social media has become more prevalent, its influence on business, politics, and society
has become significant. Due to easy access and interaction between large numbers of …

Effective disaster response is critical for communities to remain resilient and advance the
development of smart cities. Responders and decision-makers would benefit from reliable …

This book provides a comprehensive introduction to the use of graph analysis in the study of
social media and digital media. It covers the following topics: graphs in social media, graph …

Social networks' ability to disseminate content to millions of users with just one click has
made them a major playground for political marketing. Campaigners seek to identify a small …

Opinion leaders (OLs) are becoming increasingly relevant on social networking sites as their
visibility can help to shape their followers' attitudes toward a variety of issues. While earlier …

In marketing world, social media is playing a crucial role nowadays. One of the most recent
strategies that exploit social contacts for the purpose of marketing, is referral marketing …

Effective disaster response is critical for affected communities. Responders and decision-
makers would benefit from reliable, timely measures of the issues impacting their …

Security issues such as natural disasters and terrorist attacks have attracted increasing
global concern and attention. How to effectively detect security events has become …