Continuance intention of online technologies: A systematic literature review
Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …
continue to use them or not is important for practitioners and academics alike. This paper …
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …
reality in the context of marketing has gained notable attention from the marketing …
'What lies behind the filter?'Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …
visual effects. Despite their widespread use, no research to date has examined either …
Internet research using partial least squares structural equation modeling (PLS-SEM)
Since Wold (1974) developed the PLS algorithm more than 40 years ago, the method has
evolved considerably, particularly in recent years. Indeed, numerous researchers have …
evolved considerably, particularly in recent years. Indeed, numerous researchers have …
Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups
Previous environmental sustainability studies have examined only limited type of pro-
environmental behaviour (PEB; eg, recycling), but have not explored relationships among …
environmental behaviour (PEB; eg, recycling), but have not explored relationships among …
The role of emotions in augmented reality
Augmented reality (AR) can induce emotions among its users. However, emotional valence
is often studied with a singular focus (eg, enjoyment), which disregards and overlooks the …
is often studied with a singular focus (eg, enjoyment), which disregards and overlooks the …
Exploring the association between the Proteus effect and intention to play massive multiplayer online role-playing games (MMORPGs)
Purpose Massive multiplayer online role-playing games (MMORPGs) are representative
metaverse games that are thriving in academia and the industry. This study aims to develop …
metaverse games that are thriving in academia and the industry. This study aims to develop …
Tap here to power up! Mobile augmented reality for consumer empowerment
Purpose The present study aims to propose a framework elucidating the attributes of mobile
augmented reality (AR) shopping apps (ie, spatial presence, perceived personalization and …
augmented reality (AR) shopping apps (ie, spatial presence, perceived personalization and …
Retail consumers' behavioral intention to use augmented reality mobile apps in Pakistan
Augmented reality is an emerging and promising technology to expand consumer shopping
experiences in the retail sector. How augmented reality apps can impact consumer …
experiences in the retail sector. How augmented reality apps can impact consumer …
What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration
S Periaiya, AT Nandukrishna - International Journal of Human …, 2024 - Taylor & Francis
Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …
increased in popularity, there is limited academic research into its usage. However, there is …