Data-driven meets theory-driven research in the era of big data: Opportunities and challenges for information systems research
The era of big data provides many opportunities for conducting impactful research from both
data-driven and theory-driven perspectives. However, data-driven and theory-driven …
data-driven and theory-driven perspectives. However, data-driven and theory-driven …
Uniting the tribes: Using text for marketing insight
Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …
calls, press releases, marketing communications, and other interactions create a wealth of …
Technology in the 21st century: New challenges and opportunities
Although big data, big data analytics (BDA) and business intelligence have attracted
growing attention of both academics and practitioners, a lack of clarity persists about how …
growing attention of both academics and practitioners, a lack of clarity persists about how …
A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry
C Lamberton, AT Stephen - Journal of marketing, 2016 - journals.sagepub.com
Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …
The effect of online reviews on product sales: A joint sentiment-topic analysis
This research examines the business impact of online reviews. It empirically investigates the
influence of numerical and textual reviews on product sales performance. We use a Joint …
influence of numerical and textual reviews on product sales performance. We use a Joint …
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
U Chakraborty, S Bhat - Journal of promotion management, 2018 - Taylor & Francis
Consumers are using social media platform to gain and share knowledge on brands. In the
virtual environment, consumers are exposed to various online reviews on brands that leave …
virtual environment, consumers are exposed to various online reviews on brands that leave …
Elaboration likelihood model, endogenous quality indicators, and online review helpfulness
Given strong influences of online customer reviews on consumer purchase decisions,
identifying helpful reviews has received broad attention from practitioners and researchers …
identifying helpful reviews has received broad attention from practitioners and researchers …
Using neutral sentiment reviews to improve customer requirement identification and product design strategies
M Zhang, L Sun, GA Wang, Y Li, S He - International Journal of Production …, 2022 - Elsevier
A clear understanding of customer needs is key to the success of product design strategies.
Traditional methods of understanding customer needs rely on costly marketing surveys and …
Traditional methods of understanding customer needs rely on costly marketing surveys and …
Attribute embedding: Learning hierarchical representations of product attributes from consumer reviews
Sales, product design, and engineering teams benefit immensely from better understanding
customer perspectives. How do customers combine a product's technical specifications (ie …
customer perspectives. How do customers combine a product's technical specifications (ie …
Forecasting sales of new and existing products using consumer reviews: A random projections approach
MJ Schneider, S Gupta - International Journal of Forecasting, 2016 - Elsevier
We consider the problem of predicting sales of new and existing products using both the
numeric and textual data contained in consumer reviews. Many of the extant approaches …
numeric and textual data contained in consumer reviews. Many of the extant approaches …