Highlights•Biological, socio-psychological, and structural factors drive consumers' desire for
luxury.•Luxury consumption combines traditional and novel forms of consumption, as well as …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Luxury brands have been reluctant to adopt technology-enhanced multi-actor interactions at
the customer interface. This article synthesizes research on luxury and multi-actor …

Previously, signalling status had been primarily studied from the conspicuousness of luxury
brands, including high prices and prominent designs. However, less attention has been …

In the past decades, as traditional luxury goods and conspicuous consumption have
become more mainstream and lost some of their signaling value, new alternative signals of …

Purpose This paper aims to theorize that millennials' counterfeit buying behavior is partly
driven by perceived peer counterfeit consumption–the perception that counterfeit luxury …

One of the greatest challenges in education marketing is designing effective marketing
messages, especially when targeting consumers with different cultural backgrounds. This …

Purpose Fashion brands are one of the strongest means of expressing consumers identity.
This study explores and empirically validates the concepts of brand love and hate for …

The present study seeks to identify the current research trends and streamline future
research opportunities in masstige marketing by conducting a bibliometric analysis of …

In this research, we investigate consumers' willingness to cooperate with luxury versus non-
luxury hotels' environmental protection programs. We find that while consumers' cooperation …