While concrete concepts can be graphically represented within the pictorial mode by
showing the referent that they designate, abstract concepts lack concrete referents that can …

Research in (multi-) sensory marketing suggests that engaging consumers' senses is an
efficient way to create effective advertisements. In this study, the authors explore how …

The Metaphor Compass: Directions for Metaphor Research in Language, Cognition,
Communication, and Creativity provides a roadmap to navigate the recent findings and …

[EN] This dissertation focusses on the cross-linguistic variation of metaphorical language
use on promotional tourism websites in British English, German of Germany and European …

This researchseeks to prove the pivotalrole orientation launched by George Lakoffat the b
learning the second language, and how met learnersat the level of understanding and interp …

The present research focuses on visual stylistic devices as means of manipulation in
commercial and so-cial advertising within the novel and promising theory of visual …

Вследствие процесса глобализации современная интернет-реклама направлена на
так называемого глобального пользователя/глобального реципиента (с точки зрения …

Аннотация Изучаются визуальные стилистические средства, используемые в
иконическом компоненте демотиваторов периода пандемии и самоизоляции …

The present research focuses on visual stylistic devices as means of manipulation in
commercial and social advertising within the novel and promising theory of visual …

Since the inception of the Russia-Ukraine crisis, I have paid careful attention to the images
posted on Instagram by some well-known Ukrainian public figures who are not politicians. In …