Purpose Crowdfunding has emerged as an alternative financing tool and recently gained
attention to foster entrepreneurial dynamism and innovation. The current research has …

Purpose This study aims to empirically examine and analyze the factors that influence the
adoption of blockchain technology, particularly within small and medium-sized enterprises …

Purpose This comparative research examines the factors influencing individuals' purchase
intention toward green housing. By examining these factors, this study provides fruitful …

Purpose This study aims to investigate the factors that impact the solo travel intentions of
millennial women in rural and urban areas. By exploring these factors, this research also …

The study argues on how digital technologies and digital transformation challenge exporting
firms across the globe. To respond upon this challenge, present study attempts to solve multi …

Purpose Financial technology (FinTech) is experiencing transformation because artificial
intelligence has become the new norm to enrich the experiences of individuals in this …

Purpose This paper aims to examine how fear of missing out (FOMO) and investment
intention mediate the relationship between behavioral biases and investment decisions of …

Purpose This study aims to introduce and define the concept of phygital brand community
(PBC). It discusses the potential conflicts that can arise from engaging in multiple PBCs and …

Purpose Despite an exponential rise in the frequency of online payments in India, the cause
of consumer resistance towards the WhatsApp payment system (WPS) remains unexplored …

Purpose Intellectual capital has recently gained significant attention for achieving a
competitive advantage for firms. Accordingly, this study aims to examines the impact of …