For many years to come this volume... is surely going to be the ultimate reference work on
international business... thanks to Dunning and Lundan, have at their disposal, a wealth of …

This book provides a unique contribution to contemporary globalization debates by
providing an accessible survey of the growth and role of multinational enterprises in the …

This paper seeks to elucidate the geographies of brands and branding through interpreting
their geographical entanglements. Focusing upon goods and services, it argues, first, that …

Origination: The Geographies of Brands and Branding offers innovative theoretical and
conceptual frameworks relating to the ways that actors create meaning and value in …

This editorial introduces the eight articles in the special issue on 'Beer, brewing and
business history'. Following the BEERONOMICS conference held at the University of York …

According to John Dunning's eclectic paradigm, firms need to have ownership, location, and
internalization advantages in order to cross borders and engage in foreign direct investment …

This paper reviews the main marketing strategies applied by the European chocolate
industry. It focuses on the role of country-of-origin, product diversification and scenarios, and …

The call for a special symposium on 'The Brand and Its History'has led to two journal issues
that focus on trademarks and brands, respectively. This issue is devoted to trademarks, the …

In half a century PolyGram expanded from two small Dutch and German companies to
become the world's largest music multinational. It did so in the midst of a fast-changing …

In this article we examine the development of the Scotch whisky industry since 1945 through
the lens of dynamic capabilities. We explain how sui generis acts—novel initiatives outwith …