The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in
understanding our consumption patterns and the products of popular culture that most …

Despite multiple studies on the role of birth order in shaping human personality, marketing
literature has largely neglected its role in shaping consumer behavior. We conducted a high …

Recent literature in evolutionary psychology argues that the effects of birth order occur as a
result of a Darwinian process guided by a child's quest to maximize parental investment …

Several studies have examined the role of birth order in shaping human personality, but
fewer have tested this variable in relation to other pressing issues. We conducted a birth …

Few studies have been conducted to examine the complicated relationships between media
use, materialism, advertising beliefs, status consumption, compulsive buying, brand recall …

Numerous studies have investigated birth order and its effect upon the development of an
individual's personality and behavior patterns. Although some contradictory results have …

This article locates consumer behavior analysis within the modern neo-Darwinian synthesis,
seeking to establish an interface between the ultimate-level theorizing of human …

Traditional investment questionnaires may yield an incomplete measure of clients' risk
tolerance. Birth order has the potential to provide additional insight into the true nature of …

Incorporating religiosity variables into macro-and micro-marketing studies can add to the
insights produced. This research used data from a national survey of 725 adults, fielded in …

Birth order provides unique insight into individuals' personalities, risk tolerances, and
investment needs. Use of this information will allow financial service firms to create a more …