Purpose With the improvement of consumers' health consciousness, healthy food has
attracted great attention in daily consumption. Previous research into the sense of power …

Abundant evidence in social psychology attests that self-control shapes human behavior.
However, there is still room for further explorations of the interplay between the self-control …

Purpose: This study aimed to analyze the influence of human values on impulse buying
behavior and whether this influence differs between genders. Originality/value: The research …

The basic premise of Vosgerau et al.'s (2020; henceforth VSH) article is one that few
consumer behavior researchers and psychologists would debate:“self-control conflicts are …

Brands' reward-triggering visual cues, conceptualised in this research as hedonic visual
brand cues, may be regarded as conditioned stimuli that trigger consumers' approach …

Purpose: This study aimed to analyze the influence of human values on impulse buying
behavior and whether this influence differs between genders. Originality/value: The research …

Schokolade als sogenanntes Impulsgut wird weniger rational gekauft–es handelt sich dabei
vielmehr um emotional beeinflusste, spontane Kaufentscheidungen. Dieses impulsive …

Impulse buying is as relevant as ever in the current economic scenario. Ajzen's Theory of
Planned Behavior predicts well planned purchases, however it fails when it comes to …