Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …
draw on these experiences as a source of information that can complement or challenge the …
Visual communication via the design of food and beverage packaging
C Spence, G Van Doorn - Cognitive Research: Principles and Implications, 2022 - Springer
A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …
connotative and/or semiotic meanings that consumers typically associate with specific …
New recommendations for testing indirect effects in mediational models: The need to report and test component paths.
In light of current concerns with replicability and reporting false-positive effects in
psychology, we examine Type I errors and power associated with 2 distinct approaches for …
psychology, we examine Type I errors and power associated with 2 distinct approaches for …
Two-condition within-participant statistical mediation analysis: A path-analytic framework.
AK Montoya, AF Hayes - Psychological Methods, 2017 - psycnet.apa.org
Researchers interested in testing mediation often use designs where participants are
measured on a dependent variable Y and a mediator M in both of 2 different circumstances …
measured on a dependent variable Y and a mediator M in both of 2 different circumstances …
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries
Purpose Previous research on salesperson-customer proximity has yielded mixed results,
with some studies documenting positive proximity effects on shopping responses and others …
with some studies documenting positive proximity effects on shopping responses and others …
Wine psychology: basic & applied
C Spence - Cognitive research: principles and implications, 2020 - Springer
Basic cognitive research can help to explain our response to wine, and the myriad factors
that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our …
that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our …
Make it short and easy: Username complexity determines trustworthiness above and beyond objective reputation
Can the mere name of a seller determine his trustworthiness in the eye of the consumer? In
10 studies (total N= 608) we explored username complexity and trustworthiness of eBay …
10 studies (total N= 608) we explored username complexity and trustworthiness of eBay …
A sound brand name: The role of voiced consonants in pharmaceutical branding
Given the worldwide growth of the over-the-counter (OTC) drug market and the increase in
the direct-to-consumer advertising of medicines, pharmaceutical branding has become an …
the direct-to-consumer advertising of medicines, pharmaceutical branding has become an …
My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
RR Silva, S Topolinski - Psychology & Marketing, 2018 - Wiley Online Library
Previous research showed that words for which the consonant articulation spots wander
from the front of the mouth to the back (eg, EPOK; inward) are preferred over words with the …
from the front of the mouth to the back (eg, EPOK; inward) are preferred over words with the …
Does wine label processing fluency influence wine hedonics?
A Gmuer, M Siegrist, S Dohle - Food Quality and Preference, 2015 - Elsevier
Research from the sensory science literature reveals that product information has an
influence on the hedonic taste rating. Studies from social cognitive research have shown …
influence on the hedonic taste rating. Studies from social cognitive research have shown …