Systematic literature review of competitive advantage andmarketing capability of small medium enterprises (SMEs)
H Nurlatifah, A Saefuddin… - Journal of Economics …, 2021 - eprints.uai.ac.id
The discussion about the formation of competitive advantage in work organizations such as
SMEs is still not widely discussed. The current literature still discusses marketing activities in …
SMEs is still not widely discussed. The current literature still discusses marketing activities in …