Marketing has been practiced since ancient times and has been thought about almost as
long. Yet, it is only during the 20th century that marketing ideas evolved into an academic …

The widely accepted belief in a Production Era implies that serious and sophisticated
marketing is a recent phenomenon. Analyzing conditions in Britain, Germany, and the …

This article highlights the central role that the study of marketing systems could and should
play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new …

Why history in marketing? Historical research in marketing offers opportunities for charting
our past and better understanding our present. The author formulates a suitable method for …

In this article, we offer an overview of macromarketing from the mid–1960s to the present.
Based on this overview, describe examples of the system elements that have been of …

Designed to appeal to a broad spectrum of archaeologists and historians, Documentary
Archaeology in the New World outlines a fresh approach to the archaeological study of the …

In order to understand the connection between development, marketing and transformative
consumer research (TCR), with its attendant interest in promoting human well-being, this …

Historians are generally disinclined to commit themselves to descriptions of their work, its
goals and methods. A few notable exceptions among marketing historians have focused on …

Retailing institutions and practices are evolutionary in nature, and much can be learned by
studying the history of retailing. Events are not as discontinuous or unique as they …

Few scholarly articles explore the history of marketing beyond the commonly accepted
origins. Even fewer studies explore the role of the entrepreneur in early markets and …