Market orientation, positioning strategy and brand performance
As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …
in the recent years. An underexplored area in B2B branding revolves around brand …
A unified perspective on the factors influencing consumer acceptance of internet of things technology
L Gao, X Bai - Asia Pacific Journal of Marketing and Logistics, 2014 - emerald.com
Purpose–With recent advances in internet technologies, internet of things (IoT) technology is
having an increasing impact on our daily lives, and beginning to offer interesting and …
having an increasing impact on our daily lives, and beginning to offer interesting and …
How service quality affects university brand performance, university brand image and behavioural intention: The mediating effects of satisfaction and trust and …
University brand (UniBrand) is a recent concept, and its theoretical modelling is still
somewhat inadequate. This paper examines how perceived service quality affects UniBrand …
somewhat inadequate. This paper examines how perceived service quality affects UniBrand …
Innovation and business success: The mediating role of customer participation
Innovation and the customer participation are central issues in research focusing on the
performance of firms. However, the current literature offers little guidance on the extent of …
performance of firms. However, the current literature offers little guidance on the extent of …
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
A O'Cass, J Weerawardena - European journal of marketing, 2009 - emerald.com
Purpose–The current study aims to examine the role of international entrepreneurship and
innovation in small to medium‐sized enterprise (SME) internationalisation, also touching on …
innovation in small to medium‐sized enterprise (SME) internationalisation, also touching on …
A survey of market orientation research (1995–2008)
SH Liao, WJ Chang, CC Wu, JM Katrichis - Industrial marketing …, 2011 - Elsevier
Since 1990, market orientation (MO) has received considerable attention in the marketing
literature. Little research so far provides preliminary and useful information to facilitate good …
literature. Little research so far provides preliminary and useful information to facilitate good …
The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
A O'Cass, J Weerawardena - Industrial Marketing Management, 2010 - Elsevier
Since the early 1990s the theoretical and practical issues associated with organizational
capabilities have been a major research focus in marketing. However, there has been little …
capabilities have been a major research focus in marketing. However, there has been little …
Determinants of brand performance: The role of internal branding
The importance of internal branding is growing in both academia and practice. However,
little attention has been directed toward identifying the organizational antecedents and …
little attention has been directed toward identifying the organizational antecedents and …
Implementing competitive strategies: the role of responsive and proactive market orientations
Purpose–This study seeks to draw on the strategy implementation approach and the
resource‐based view of the firm (RB theory) to investigate the relationships among …
resource‐based view of the firm (RB theory) to investigate the relationships among …
Developing a framework for understanding e‐service quality, its antecedents, consequences, and mediators
Purpose–This research seeks to extend the work of Dabholkar et al. into the e‐retail domain
to assess alternate theoretical frameworks of e‐service quality. Particular focus is placed on …
to assess alternate theoretical frameworks of e‐service quality. Particular focus is placed on …