Research questions in the prosocial behavior literature focus on the pro aspect of prosocial
behavior—that is, how to motivate actions that benefit others. These questions typically …

There are many ways consumers' morality has been shown to impact their marketplace
behavior. We present a theoretical framework for how to conceive of and study marketplace …

Disability is a basic human condition that affects a significant proportion of the world's
population, yet many disability-and accessibility-relevant issues remain pressing and …

Prior research has suggested that consumers believe that products made using sustainable,
environmentally friendly technologies are likely to underperform those made using …

Recently, conversation on diversity and inclusion has been at the forefront in the media as
well as the workplace. Though research has examined how diversity impacts organizational …

The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem
with Unintended Consequences - Labroo - 2021 - Journal of Consumer Psychology - Wiley …

This paper draws on social exchange and social capital theories to explore knowledge-
sharing behavior with culturally diverse teams from business-to-business (B2B) partners. We …

The most consequential of influences on, and influences of, consumer behaviors are likely to
occur frequently over time, be pervasive over time, or have impact over extended durations …

This research explores how charities can harness individuals' desire for self‐enhancement
in their advertisements to boost volunteerism. Two studies examine the effects of advertising …

In recent years, brands have begun “taking a stand” on sociopolitical issues to influence
societal change. As such, brand activism is a newly evolved form of brand communication …