Qualitative research in advertising
RW Belk - Journal of Advertising, 2017 - Taylor & Francis
In spite of the rise of big data and the ease with which online experiments and surveys may
be conducted, there is more need than ever for qualitative advertising research. This review …
be conducted, there is more need than ever for qualitative advertising research. This review …
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
MG Weinberger, CS Gulas - Humor in Advertising, 2021 - taylorfrancis.com
The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …
There are now at least 250 academic works devoted to advertising humour with over 150 …
Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!
Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are
often undertaken in social situations where a bystander could intervene. To date, research …
often undertaken in social situations where a bystander could intervene. To date, research …
The Swiss “Tina Fey effect”: The content of late-night political humor and the negative effects of political parody on the evaluation of politicians
J Matthes, A Rauchfleisch - Communication quarterly, 2013 - Taylor & Francis
This article investigates the content and effects of political humor on late-night television.
Besides conducting a systematic content analysis of a Swiss late-night show, this article …
Besides conducting a systematic content analysis of a Swiss late-night show, this article …
Dissecting a frog: A meta-analytic evaluation of humor intensity in persuasion research
CJ Saucier, N Walter - Annals of the International Communication …, 2021 - Taylor & Francis
After decades of study, much of what comprises 'funny'content remains subjective. A meta-
analysis of 80 experimental humor manipulations sought to identify what makes a stimulus …
analysis of 80 experimental humor manipulations sought to identify what makes a stimulus …
Young consumers' views on humorous BELFcommunication
T Vuorela, S Alatalo, EL Oikarinen… - … An International Journal, 2021 - emerald.com
Purpose The purpose of this paper is to gain understanding of how young consumers with
varying cultural and linguistic backgrounds experience and perceive humorous Business …
varying cultural and linguistic backgrounds experience and perceive humorous Business …
O humor funciona sempre... 60% das vezes: da literatura ao plano-o humor no marketing digital português
AML Silva - 2024 - comum.rcaap.pt
A eficácia do humor como ferramenta de comunicação publicitária tem sido objeto de
crescente interesse e investigação. Este projeto propõe realizar uma revisão da literatura …
crescente interesse e investigação. Este projeto propõe realizar uma revisão da literatura …
[PDF][PDF] Global Brand Identity as a Network of Localized Meanings
E Gunawan, PJ van den Hoven - International Journal of …, 2017 - pdfs.semanticscholar.org
In this article, we develop a semiotic model to analyze advertisement glocalization. This
model focuses on the mental representations that local audiences build of a “global” brand …
model focuses on the mental representations that local audiences build of a “global” brand …
Формирование образа страны на международной арене: тактическое применение юмора, санкционированного государством
ИА Мартынова - Мир науки. Социология, филология, культурология, 2020 - elibrary.ru
Сегодня инструменты цифровой дипломатии используются правительствами многих
стран в попытках выстроить эффективное сотрудничество с международной …
стран в попытках выстроить эффективное сотрудничество с международной …