The avatar is a digital character that represents a person in a virtual environment, such as
the metaverse. It is widely used in games and is also becoming a reality in other domains …

Avatar marketing is an emerging topic on the agenda of both scholars and practitioners.
However, the literature on this topic is fragmented, lacking clear conceptualizations and a …

The Dynamic Game Character: Definition, Construction, and Challenges in a Character Ecology
Page 1 The Dynamic Game Character: Definition, Construction, and Challenges in a Character …

Today's videogames are often intertwined with profound religious narratives, content,
characters, and artifacts-but how do player communities understand the role of religion in …

Towards the end of Rockstar Games' Red Dead Redemption 2 (2018), the main character
Arthur Morgan contracts tuberculosis. The videogame is set in the United States in 1899, a …

In playing videogames, players often create avatars as extensions of agency into those
spaces, where the player-avatar relationship (PAR) both shapes gameplay and is the …

Religious icons and representations increasingly appear, in the West, as cultural heritage
rather than active subjects of religious practice. While churches become tourist landmarks …

In the face of a global ecological crisis, culturally dominant framings of subjective experience
as separate from living ecologies are no longer sufficient. Games might offer ways to break …

The Avatar Faculty creatively examines the parallels between spiritual and digital activities
to explore the roles that symbolic second selves—avatars—can play in our lives. The use of …

This study shows how cyberautoethnography can be used to critically interrogate and make
sense of how technology and attendant artifacts shape our understanding of embodiment …