Internal factors of entrepreneurial and business performance of small and medium enterprises (SMEs) in East Java, Indonesia

VA Srimulyani, YB Hermanto, S Rustiyaningsih… - Heliyon, 2023 - cell.com
The analysis conducted in this empirical study is the direct and indirect impact of internal
entrepreneurial factors on the performance of small and medium enterprises. These factors …

Analysis of marketing strategies in increasing competitiveness in MSMEs

N Alpiana, DP Indah, SM Helmi - Jurnal Ilmiah Manajemen …, 2024 - jurnal.ibik.ac.id
Marketing strategy is an important step in achieving sustainable competitive advantage for
companies that produce products or services. Increased competition like other small …

Investigating the management of service quality in the fast-food franchise industry in Gauteng

C Naudé - 2022 - repository.nwu.ac.za
The fast-food franchise industry is the largest global franchise sector. In South Africa, the fast-
food franchise industry makes up more than 25% of the whole franchise sector. This has …