Conflict in online consumption communities: a systematic literature review and directions for future research
K Chandrasapth, N Yannopoulou… - International Marketing …, 2021 - emerald.com
Purpose The purpose of this study sets out to examine (1) how have conflicts been
conceptualized and operationalized within the context of online consumption …
conceptualized and operationalized within the context of online consumption …
Trolling in online communities: A practice-based theoretical perspective
The literature on trolling has viewed trolling as discrete instances of transgression
undertaken by antagonistic individuals. We identify three main issues with current …
undertaken by antagonistic individuals. We identify three main issues with current …
Reframing online brand community management: consumer conflicts, their consequences and moderation
Purpose Research into the dark side of online brand-managed communities (OBCs) and,
specifically, consumer-to-consumer (C2C) conflicts within this context are scarce. This paper …
specifically, consumer-to-consumer (C2C) conflicts within this context are scarce. This paper …
Open conflict as differentiation strategy in geographical indications: the Bitto Rebels case
Purpose The purpose of this paper is to investigate how open, mediatised conflict in
geographical indications (GIs) can provide the basis for differentiation strategies for heritage …
geographical indications (GIs) can provide the basis for differentiation strategies for heritage …
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei
Online consumer communities relying on peer rather than company shared information,
invite polyphony, and often conflict during the re-negotiation of brand exchanged meanings …
invite polyphony, and often conflict during the re-negotiation of brand exchanged meanings …
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
Purpose Since the start of the COVID-19 pandemic, one dark social-media phenomenon in
particular has experienced a significant rise: consumer-to-consumer (C2C) conflicts, ie …
particular has experienced a significant rise: consumer-to-consumer (C2C) conflicts, ie …
Trouble in virtual heaven: Origin and consequences of social conflict in online consumption communities
A Kristiansen, F Lindberg… - Journal of Consumer …, 2023 - journals.sagepub.com
This paper analyzes social conflicts among amateur computer gamers who are playing
online multiplayer games. Whereas prior research tends to focus on the passion and fun of …
online multiplayer games. Whereas prior research tends to focus on the passion and fun of …
Competing orders of worth in extraordinary consumption community
F Lindberg, L Mossberg - Consumption Markets & Culture, 2019 - Taylor & Francis
This article argues that tension and conflicts during consumption can be analysed through
the lens of convention theory, which is preoccupied with the justification of action under the …
the lens of convention theory, which is preoccupied with the justification of action under the …
Consumer incivility in virtual spaces: implications for interactive marketing research and practice
D Dineva - The Palgrave Handbook of Interactive Marketing, 2023 - Springer
The interactive nature of social media networks (SMNs) has contributed to the emergence of
an adverse online phenomenon: consumer incivility, that is, a set of undesirable behaviors …
an adverse online phenomenon: consumer incivility, that is, a set of undesirable behaviors …
The Dark Side of Brand-Based Online Communities: The Role of Culture
The last two decades have witnessed significant contributions from scholars extending the
literature on online brand communities (OBC's). Built on technology-mediated …
literature on online brand communities (OBC's). Built on technology-mediated …