In the early days of the web, content was designed and hosted by a single person, group, or
organization. No longer. Webpages are increasingly composed of content from myriad …

Online advertising, the pillar of the “free” content on the Web, has revolutionized the
marketing business in recent years by creating a myriad of new opportunities for advertisers …

As a result of the GDPR and the ePrivacy Directive, European users encounter cookie
banners on almost every website. Many of such banners are implemented by Consent …

We present the largest and most detailed measurement of online tracking conducted to date,
based on a crawl of the top 1 million websites. We make 15 types of measurements on each …

We present the first large-scale studies of three advanced web tracking mechanisms-canvas
fingerprinting, evercookies and use of" cookie syncing" in conjunction with evercookies …

The web has become an essential part of our society and is currently the main medium of
information delivery. Billions of users browse the web on a daily basis, and there are single …

Web search is an integral part of our daily lives. Recently, there has been a trend of
personalization in Web search, where different users receive different results for the same …

Though web tracking and its privacy implications have received much attention in recent
years, that attention has come relatively recently in the history of the web and lacks full …

Third party tracking allows companies to identify users and track their behaviour across
multiple digital services. This paper presents an empirical study of the prevalence of third …

The European Union's General Data Protection Regulation (GDPR) requires websites to
inform users about personal data collection and request consent for cookies. Yet the majority …