This study seeks to analyze the trends in research studies in the past decade which have
utilized Google Trends, a new source of big data, to examine how the scope of research has …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Corporate social responsibility (CSR) is a well‐touted term in management disciplines that
connects the business goals and societal values. CSR is used as a strategic approach that …

Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …

Purpose This paper aims to examine travelers' behavioral intention of traveling in the period
of coronavirus by using the theory of planned behavior. The framework incorporates attitude …

Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the
Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes …

Gender effects remain poorly understood in the E-commerce setting. Using the selectivity
model, this research further investigates gender differences in consumer Web-based …

Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …

E-business leverages digital channels to scale its functions and services and operates by
connecting and retaining customers using marketing initiatives. To increase the likelihood of …

Due to growth of access-based consumption businesses, it is important to understand how
consumers perceive online fashion renting services. Based on two theories, the Theory of …