Маркетинг ТНК в условиях цифровой трансформации экономики 4.0
НЮ Конина, ЕА Пономарёва, ЕА Панова - Маркетинг в России и за …, 2020 - elibrary.ru
В статье рассмотрены особенности цифровой экономики, ведущие к трансформации
маркетинга транснациональных компаний (ТНК), включая основные принципы …
маркетинга транснациональных компаний (ТНК), включая основные принципы …
Sustainable development and industry 4.0 determinants in communication strategies in fuel and energy complex
EA Ponomareva, EA Nozdrenko… - … in the economy of the future, 2022 - Springer
The enterprises of the fuel and energy complex are the most important component of the
world economy and in many respects influence the level of global and national economic …
world economy and in many respects influence the level of global and national economic …
Finding reasons to choose a campus: The impact of social media and brand strategy
This study comprehensively identifies the determinants in students' campus selection
decisions, emphasizing the crucial role of brand pride in the process. With the participation …
decisions, emphasizing the crucial role of brand pride in the process. With the participation …
BRAND EQUITY ON CONSUMER PURCHASING DECISIONS
This study aims to examine the effect of brand equity on consumer purchasing decisions,
focusing on various dimensions such as brand awareness, perceived quality, and brand …
focusing on various dimensions such as brand awareness, perceived quality, and brand …