Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …

Purpose Consumers have the multiple options to choose their products and services, which
have a significant impact on the pattern of consumer decision making in digital market and …

An evolutionary theoretical approach considers the adaptive function of behavior. Here we
discuss what it means to use an evolutionary approach to generate predictions about …

Buy‐one‐get‐one‐free (BOGOF), a ubiquitous sales promotion scheme by which
consumers get two items for the price of one, encourages consumers to buy and waste food …

Although parents often try not to favor one child, we examine whether specific environmental
factors might bias parents to favor children of one sex over the other. This research draws on …

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection
of scales in brand management. Scales are a critical tool for researchers measuring …

Promotion deals and price reductions are common strategies retailers use to attract
consumers. We investigate which of two common types of deals better captures consumers' …

The literature on perceived value overlooks the perspective of children, yet this represents
an important aspect of their consumer socialization. This paper fills the void by examining …

Purpose This paper aims to analyse how children behave during a purchasing process in a
simulated shop and how they put their goals into effect at the Point of Sale (POS). The focus …

Industrial marketing ability is the key of financial success. Finance, operations, accounting,
and other functions will not really matter if there isn't sufficient demand for products to the …