Extensive research in the values and preferences literature suggests that preferences are
sensitive to context and calculated at the time of choice. This has led to the view that …

The emergence of the sharing economy has had a tremendous impact on the tourism
industry; however, few quality management mechanisms exist for shared tourism services …

Consumer brand preference is an essential step to understand consumer choice behaviour,
and has therefore always received great attention from marketers. Brand preferences reveal …

Mobile app developers monetize in-app purchases or add-ons whose prices can be
compared with the prices of the app and other add-ons. However, little attention is paid to …

The authors assessed psychological ownership as a potential persuasive advertising
message appeal in social marketing efforts. Psychological ownership is a feeling of …

Previous studies examining the effects of pioneer market entrance effects have shown that
favorable results come from being a first entrant: others find mixed evidence and some even …

Purpose The purpose of this paper is to test if the order in which potential customers receive
company related information and product related information about a new brand can …

The authors assessed psychological ownership as a potential persuasive advertising
message appeal in social marketing efforts. Psychological ownership is a feeling of …

This paper applies the theories of exposure order effects, developed in the psychology
literature, to an industrial organization model to explore their role in advertising competition …

Time is a ubiquitous but often omitted variable in career selection decisions. This study
investigates the impact of temporal elements on career selection decisions, thus advancing …