On 21 April 2021, the European Commission presented its long-awaited proposal for a
Regulation “laying down harmonized rules on Artificial Intelligence”, the so-called “Artificial …

This open access book focuses on the impact of Artificial Intelligence (AI) on individuals and
society from a legal perspective, providing a comprehensive risk-based methodological …

While data-driven personalisation strategies in marketing offer consumers several benefits,
they potentially also create new disparities and vulnerabilities in society, and in individuals …

Presently, most business-to-consumer interaction uses consumer profiling to elaborate and
deliver personalized products and services. It has been observed that these practices can …

Digitization has changed the way and ease of doing business which affects almost
everything in today's enterprise organization. Digital Experience platforms (DXPs) are …

This chapter offers an introduction to EU unfair commercial law. The latter is centred around
the Unfair Commercial Practices Directive, which prohibits commercial practices which …

In this chapter, the authors explore the regulatory mismatch between the existing European
Union (EU) data protection law and online behavioural advertising (OBA) practices and …

The global online advertising market was valued at $319 billion in 2019 and is projected to
reach $1,089 billion by 2027.1 The United States dominates the online advertising …

Algorithms exploit human weaknesses and emotions to influence users' purchasing
behaviour in a context where the line between mere persuasion becomes manipulation …

Having discussed in previous chapters the valuable contribution that an assessment model
encompassing human rights, ethical and societal issues can provide to the development …