Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions
Research on sustainable consumption has gained much popularity in the past few years,
and the of the green gap phenomenon has had its share of studies. This phenomenon is …
and the of the green gap phenomenon has had its share of studies. This phenomenon is …
Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
[HTML][HTML] Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
JR Hanaysha - International Journal of Information Management Data …, 2022 - Elsevier
The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
“I follow what you post!”: the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …
media influencers'(SMI) content characteristics (information, design, and technology quality …
Investigating the impact of social media advertising features on customer purchase intention
AA Alalwan - International journal of information management, 2018 - Elsevier
Social media is being increasingly used as a platform to conduct marketing and advertising
activities. Organizations have spent a lot of time, money, and resources on social media ads …
activities. Organizations have spent a lot of time, money, and resources on social media ads …
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …
of source credibility of electronic word of mouth (eWOM) communications in a single model …
What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence
The authors test five theoretically derived hypotheses about what drives video ad sharing
across multiple social media platforms. Two independent field studies test these hypotheses …
across multiple social media platforms. Two independent field studies test these hypotheses …
[HTML][HTML] Social media marketing: Who is watching the watchers?
The ready access to and availability of social media has opened up a wealth of data that
marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of …
marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of …
Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion …
K Hwang, Q Zhang - Computers in human behavior, 2018 - Elsevier
Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …
influential models of social media advertising. The concept of parasocial relationships may …